Commercial Treatments
Hey there! Please enjoy some spec samples down below!
Genre: Technology /Cell Phone
Section: Intro
Text: We open on a familiar scene: Two detectives on a desert stakeout. One rookie and one old-timer sit waiting in their cruiser. The sun beats down on them as the camera captures their bored expressions in a tight quarter-profile. A vulture screeches in the distance. A tumbleweed bounces by. For this quick, fifteen-second spot, we’re drawing on old movie nostalgia with classic Hollywood character tropes to hook our audience in from the very first frame. After establishing this shared cinematic language, we add an element of surprise by introducing the device’s ‘focus shift’ feature. Our characters will address the camera directly, breaking the fourth wall and giving us an opportunity to show off both the highlighted feature and add a splash of fun, campy meta comedy.
Genre: Banking/Mobile App (Comedy)
Section: Casting
Text: Our protagonist—bless him—is doing his very best to start acting like a grown-up. He’s combing his hair daily, paying his bills on time, and he recently bought himself a presentable (if slightly gauche) button-down shirt for special occasions. He’s dweeby but charming— think Sheldon Cooper/Jim Halpert adjacent.
We want someone everyday, average, and adorkable to fill this role. But we also need an actor with the chops to shift from a gravelly, hyper-masculine VO fit for a superhero movie to his real voice—high-pitched and lispy—that’s revealed when the roommate catches our hero giving himself a pep talk in the mirror.
Poor guy. But at least he’s mastered the Bank Mobile investing app! He’s one step closer to having the financial security required to buy himself a better shirt!
Genre: Sports and Fitness/Shoes
Section: The Product
Text: The ‘Bounce’ line will feature bold, blinged-out detailing and can’t-stop-staring color pops that are perfect for summer accessorizing. The eyelets and trim will be flashy (and proud!) while the crisp whites and beiges on the body, tongue, and heels of the shoes bring balance to the design.
Because this limited-edition launch is a callback to early 2000s streetwear aesthetics, we want to use the opportunity to pay homage to popular media at the time: think Rihanna and Jay-Z’s iconic Umbrella music video with a modern, summery twist.
We’ll use the power of light and color contrast to their fullest advantage with dazzling, sparkling golds, pinks, and silvers dancing against wet black floors. Sleek, dark, and mirrored surfaces throughout the stage will curate a surreal, sexy energy that surrounds each featured pair of kicks.
There will be plenty of inserts of the shoes splashing down and kicking up the shallow water, with movement and color alive in every frame. Not only will this set design complement the standout components of the product, it will also situate the viewer in a sense of nostalgic excitement, leading them to the natural conclusion: “those were the days and THESE are the shoes!”